In the realm of trade shows, many attendees are very eager to grab any and all promotional freebies that they can get their hands on.
Use this to your advantage by creating exceptional trade show freebies that will excite, entertain and motivate people at the show and enhance your brand awareness.
Since there are dozens of different options for creating promotional freebies, listed below are ten options that may work for your organisation. These are well-known methods and are proven to work more so than others.
Take a look at the list of suggestions below and see what you can incorporate into the marketing of your company at the next industry trade show you plan to attend.
Branded clothing has been a major marketing tactic for a number of years and it continues to be one that works. Choosing different types of clothing that includes items like hats, t-shirts, tank tops, hoodies, shorts and more are great.
It is a good idea to pick a medium that best reflects your audience demographic. Also ensure you take the event into consideration as well, as you don’t want to be giving away items that are completely in appropriate.
Providing hoodies during a hot summer would be a poor idea as one example. Clothing may not be worn forever but will be a great branding opportunity long after the event.
You can gain a lot of attention and create needed time for sales staff to engage attendees by offering free snacks and light refreshments. When there is food being offered on an exhibition stand, more people will gravitate towards your booth.
You could also include gamification with your food, like taste testing contests if appropriate to your product offering. When people eat good food that is free, they will be in good spirits and far easier to sell to.
3) Notepads & Pens
This may seem like one of the oldest tricks in the book, but this can still be an essential marketing vehicle.
You can offer attendees notepads and pens that contain your company’s branding printed on them. This will give you an opportunity to expose your brand name to people long after the show.
Offering notepads and pens can be extremely helpful to attendees who are interested in writing down information about the show or exhibitors, who forgot to bring one with them. This happens very often at trade shows and events.
4) Phone or Tablet Holders
With many different types of smartphones and tablets out there, your organisation can capitalise on offering attendees convenience and solve a problem all in one go.
Giving away a phone or tablet holders to attendees is a superb gift and one that rarely gets passed up. They cost little to produce so will not break the bank if you have a bulk order manufactured.
5) Phone Chargers
Nowadays, everyone uses a smartphone and many attendees will be busy on their phones tweeting, sharing information online, emailing and making phone calls during the show.
Unfortunately, many of these devices will run out of battery life in no time at all. You can capitalise on this by giving away branded smartphone chargers to people who visit your stand.
You’ll become instantly popular with many attendees when their phones come back to life, so striking up conversations about your business will be a breeze.