Did you know that technology has been proven to give a far better audience response and return on investment when utilised on trade show stands at exhibitions?
Top experts were interviewed and asked their thoughts on the top technologies that can be used to increase return on investment at trade show events and the results were very interesting.
Within this article, we explore the top 10 technological suggestions you can implement into your exhibition stand design to gain the best possible audience reaction and create that all important memorable buzz.
1) Video Displays
This popular method of promotion is an essential technological option.
It helps to provide instant brand recognition, as well as marketing and in-depth information into your products and services, especially when your staff are busy dealing with attendees and sales leads.
Video displays act as a reliable fall back, helping you to constantly reach your visitors around the clock.
If presented using a professionally shot and edited infomercial for example, you can keep your audience captivated even if you are not conversing with them directly.
2) Interactive Touch Screens
This engagement strategy can give your visitors a hands-on experience with your products and services, whilst learning about what you have to offer and their key benefits.
Touch screens instantly provide detailed information to attendees who are short for time, a little on the shy side or if they are just dipping their toes in.
Offering touch screen displays is a great method to build a memorable experience in a visitors mind and a great way to break the ice.
3) Tablets & Laptops
By making sure your sales team are fully equipped with the latest tablets and laptops with internet connectivity, this ensures their ability to sell is not restricted or negated. They can be used both for presenting to prospects or for hands-on use by attendees.
This gives each and every attendee the opportunity to explore your brand via your website, social media, or by a specially produced multimedia presentation.
We live in a digital age where devices like tablets are now the norm.
Providing this form of interactive technology is encouraged and should be used wherever possible.
4) Digital Brochures
An interesting concept that has been around for quite some time is to to offer your visitors and interested prospects a digital brochure.
This can take the form of a PDF or an executable application.
It is advised to offer downloadable files that require initial registration beforehand, thus ensuring you capture those all important details for later follow up.
Digital media downloads also means there’s no printing or paper waste to be concerned with.
So you never run out of brochures and there’s an infinite number of copies that can be distributed.
You are encouraged however to have a few physical copies of brochures and free marketing gifts on your exhibition stand, for those who don’t want to register to download your brochure.
5) Charger Stations
Practically everyone uses a smartphone these days.
And these devices typically consume a lot of power, especially when in constant use at trade shows.
By offering a charging station on your exhibition booth, you will instantly get the attention of practically the entire trade show.
It’s a great way to draw people in and inevitably, everybody’s phones and tablet will need a bit of extra juice in the battery at some stage!
It is at this precise point that you have the perfect opportunity to meet and greet people, by welcoming them onto your stand and introducing your products and services as they devices charges is battery.
